Definície - slovník pojmov v digitálnom svete
Táto sekcia poskytuje prehľad základných pojmov a konceptov, ktoré tvoria jadro digitálneho sveta a webových technológií. Ponúkame stručné a jasné definície z oblastí, ako sú webový dizajn, vývoj, bezpečnosť a digitálny marketing.
Chápeme, že orientácia v technológiách môže byť náročná, preto vám prinášame tieto informácie, aby ste lepšie pochopili koncepty dôležité pre vaše digitálne projekty. Naša zbierka definícií je vytvorená tak, aby podporila vaše rozhodovanie a umožnila vám efektívnejšie komunikovať s tímom technických odborníkov.
Preskúmajte našu stránku a využite tieto vedomosti vo svojom podnikaní, pričom udržíte krok s technológiami, ktoré formujú vašu digitálnu budúcnosť.
A
- A/B testovanie (A/B testing)
- A11Y
- Above the fold
- Absolute URL
- Accessibility audit
- Accessibility Statement
- Adaptive dizajn
- Adaptive streaming
- Administrátorské rozhranie (Admin panel)
- Adresa stránky (page address)
- Affiliate marketing
- Agile sprints
- AI persona
- AI website builder
- AJAX
- ALT atribút obrázka
- Altstore (obchod s aplikáciami mimo App Store/Google Play)
- AMP (Accelerated Mobile Pages)
- AMP cache
- Analytika návštevnosti (Visitor analytics)
- Anchor text
- Antivirus scanner
- Anycast DNS
- API (Application Programming Interface)
- API kľúč
- App Indexing
- App shell model
- App Store Optimization (ASO)
- ARIA label
- Asset pipeline
- Async loading
- Atomic CSS
- Atomic dizajn
- Attribution model
- Attribution Window
- Augmented Reality (AR web)
- Autentifikácia (Authentication)
- Auth0
- Auto-updates (WordPress automatické aktualizácie)
- Automatizácia marketingu (Marketing automation)
- Autorita domény (Domain Authority)
- Avatár používateľa (User avatar)
B
- Backend
- Backlink (spätný odkaz)
- Bannerová reklama (Ad banner)
- Base theme
- Base64 obrázky
- Bash skript
- Beacon API
- BEM (Block Element Modifier)
- Benchmark
- Beta testing
- Billing portal
- Bitrate
- Black hat SEO
- Blockchain hosting
- Blogová sekcia (Blog section)
- Blokový editor (Gutenberg)
- Bounce
- Bounce rate
- Brand consistency
- Breadcrumb schema
- Breadcrumbs
- Breakpoint (v responzívnom dizajne)
- Brotli compression
- Browser compatibility
- Browser fingerprint
- Brute force útok (Brute force attack)
- Buffering
- Build pipeline
- Bundle size
- Button CTA (Call to Action button)
- Buyer persona
C
- Cache (vyrovnávacia pamäť)
- Canonical URL
- Canonicalization
- Canvas HTML element
- Captcha v3
- Card layout
- Carousel slider
- Cart abandonment
- CDN (Content Delivery Network)
- CDN cache invalidácia
- CDN PoP (point of presence)
- Certifikát SSL
- Changelog
- Channel attribution
- Chatbot
- ChatGPT plugin
- Child téma WordPress
- Churn prediction
- Churn rate
- CI/CD (Continuous Integration / Continuous Deployment)
- CLI
- Click-through rate (CTR)
- Clickmap
- Cloud hosting
- Cloudflare proxy
- CLS
- Cluster hosting
- CMS (Content Management System)
- CNAME record
- Cohort analysis
- Combined shipping
- Command palette
- Component library
- Consent Mode (Google)
- Content compression
- Content hub
- Content pillar page
- Content Pruning
- Contextual advertising
- Conversion funnel (konverzný lievik)
- Conversion rate (konverzný pomer)
- Cookie lišta (cookie bar)
- Cookieless tracking
- Copywriting
- Core Web Vitals
- Coupon code
- CPC (Cost per Click)
- CPM (Cost per Mille)
- Critical CSS
- Cron job
- Cross-browser testing
- Cross-device tracking
- Cross-selling
- CRUD
- CSS (Cascading Style Sheets)
- CSS grid layout
- CSS preprocesor
- CSS selektor
- CTA prvok (výzva k akcii)
- Custom Audiences
- Custom Fields
- Custom Post Type
- Customer data platform
- Customer profile
- Customer retention
- Customizer (WordPress Customizer)
- Cyklický dizajn (cyclic design)
D
- DALLE
- Dark Pattern
- Dark téma webu
- Dashboard (prehliadací panel)
- Data anonymization
- Data Layer
- Data privacy
- Data-driven design
- Database sharding
- Databáza (database)
- DDoS ochrana
- Debug toolbar
- Dedicated hosting (dedikovaný server)
- Deep integration
- Deeplink
- Delayed script loading
- Delivery robot (ecommerce logistics)
- Demographic targeting
- Deployment
- Design system
- Design token
- Device detection
- DevOps
- DevTools
- Difúzia zodpovednosti (nepriame vedenie používateľa)
- Discount rule
- Dispersed hosting
- Display reklama (Display ads)
- Distributed denial of service
- DKIM
- DMARC
- DNS (Domain Name System)
- DNS propagácia
- Docker container
- Documentation site
- DOM (Document Object Model)
- DOM manipulácia
- Domain privacy
- Domain rating
- Doména
- Download manager
- Drip campaign
- Dropplet (hosting kontajner)
- Dropshipping
- Dynamic content
- Dynamic pricing
- Dynamic Product Ads
E
- E-commerce riešenie
- E-E-A-T
- Edge computing
- Elementor (page builder)
- Email automation
- Email marketing
- Embedded map
- Embedded obsah
- Emotion design
- Empty state
- Endpoint
- Engagement rate
- Engaging content
- Enhanced ecommerce
- Entry pop-up
- Error monitoring
- Error stránka (404/500, error page)
- ES6
- Ethical design
- Evergreen funnel
- Evergreen obsah (permanentne aktuálny obsah)
- Exit popup
- Extended validation SSL
- Externé odkazy
F
- F-shaped vzor
- Fallback content
- FAQ sekcia
- Fastly CDN
- Favicon
- Favicon generator
- Feature flag
- Featured collection
- Featured snippet
- Featured video snippet
- Feed marketing
- Field mapping
- Figma (nástroj na dizajn)
- Figma template
- Filterable portfolio
- Fine-tuning (AI modelov)
- Fingerprint authentication
- Fingerprinting
- Firebase (pre hosting/firestore/chat)
- Firewall Web Application (WAF)
- First Byte Time
- First-Party Data
- Flash of invisible text (FOIT)
- Fleet hosting
- Flexbox
- Font preloading
- Footer
- Footer navigation
- Form abandonment
- Form analytics
- Form spam protection
- FOUT (Flash of Unstyled Text)
- Fragment caching
- Fraud detection
- Free shipping bar
- Frontend
- Frontmatter
- Frontmatter variables
- Fulfillment
- Full stack development
- Full-page cache
- Funkčné prototypovanie (Functional prototyping)
- Funnel konverzie
- Funnel visualization
G
- GA4 (Google Analytics 4)
- GA4 Exploration
- Gamification
- GDPR (General Data Protection Regulation)
- GDPR banner
- Generatívna AI
- Geolokačné cielenie
- Gesture navigation
- Ghost button
- Git
- GitHub
- Global styles
- Google Ads
- Google Merchant Center
- Google My Business
- Google Optimize (A/B testy)
- Google PageSpeed Insights
- Google Penalty
- Google Search Console
- Google Tag Manager
- Googlebot
- Grid systém (CSS grid/Flexbox)
- Growth hacking
- Guest checkout
H
- Hamburger ikona
- Hamburger menu
- Haptic feedback
- Hard bounce
- Hashtag
- Heading tagy (H1–H6)
- Headless architektúra
- Headless CMS
- Headless e-commerce
- Heatmap (teplotná mapa webu)
- Heatmap session replay
- Hero section
- Hidden field
- High availability
- Holiday campaign
- Home page hero
- Hooky WordPress
- Hosting webu
- Hotjar (nástroj na UX analýzu)
- Hotlinking
- Hreflang atribút
- HTML5
- HTTP/2
- HTTP/3
- HTTPS
- Hybrid render
- Hybridná aplikácia
- Hypertextový odkaz (hyperlink)
I
- Iframe
- iframe sandbox
- Ikonky sociálnych sietí
- Image CDN
- Image CDN optimization
- Image CDN resizing
- Image CDN transformation
- Image lazy decode
- Image optimization (optimalizácia obrázkov)
- Import/export tool
- Impressions
- Inclusive design
- Incrementality
- Index bloat
- Indexácia stránok
- Infinite loading
- Infinite Scroll
- Inline validation
- InPage analytika
- Input masking
- Instant search
- Interaction design
- Interactive prototype
- Intercom widget
- Internationalization (i18n)
- Interné odkazy
- Internetový obchod (e-shop)
- Inventory sync
- Inzercia vo vyhľadávačoch
- IP restriction
- Iteratívny vývoj
J
K
- Kanban
- Kanibalizácia kľúčových slov
- Kanonická stránka
- Keyword cannibalization
- Keyword stuffing
- Kľúčové slovo
- Kódovanie stránky
- Komponent (vo frontend frameworkoch)
- Kompresia obrázkov a súborov
- Kontaktný formulár
- Kontrola duplicity obsahu
- Konverzia
- Konverzná akcia
- Konverzný pomer (conversion rate)
- KPI (Key Performance Indicator)
- KPI dashboard
- Kubernetes
- KYC (Know Your Customer)
L
- Landing page (cieľová stránka)
- Landing page variant
- Language switcher
- Largest Contentful Paint
- Latencia
- Lazy evaluation
- Lazy hydration
- Lazy loading (odložené načítanie)
- Lead generation (generovanie kontaktov)
- Lead magnet
- Lead nurturing
- Lead scoring
- Let’s Encrypt
- Licensing
- Lightbox
- Lighthouse audit
- Lightweight theme
- Link building
- Link juice
- Link preview
- Linter
- Linux webhosting
- Liquid layout
- Liquid template
- Live chat widget
- Live search
- LLM (Large Language Model)
- Load balancer
- Load event
- Load time
- Local business markup
- Localization file
- Locked content
- Log management
- Login throttling
- Lokalizácia webu
- Long-tail keywords
- Lookalike Audience
- Lottie animácia
- Low-code platform
- Loyalty program
- LSI Keywords
- LTV (LifeTime Value zákazníka)
M
- Mailchimp (email marketing tool)
- Managed hosting
- Markdown editor
- Marketingová automatizácia
- Marketingový pixel (Facebook Pixel, Google Ads remarketing)
- Matomo analytics
- Media query
- Menu navigácia
- Meta description
- Meta robots tag
- Meta tagy (title, description, robots atď.)
- MFA
- Micro SaaS
- Microcopy
- Microfrontend
- Microinterakcie
- Middleware
- Migrate hosting
- Migrovanie webu
- Minifikácia (CSS/JS)
- Mobile conversion
- Mobile navigation bar
- Mobile navigation drawer
- Mobile speed index
- Mobile-first dizajn
- Mobilná optimalizácia
- Mockup (prezentácia dizajnu)
- Modularita webu (moduly)
- Monitoring výkonu (performance monitoring)
- Monorepo
- Monthly recurring revenue
- Moodboard
- Multi-currency shop
- Multi-language SEO
- Multi-region hosting
- Multichannel integration
- Multisite WordPress
- Multivendor shop
- Mutual TLS
- MVP
N
O
- OAuth
- Obfuscated email address
- Obfuscation
- Object storage
- Obrázková galéria
- Oddelenie dizajnu od obsahu (separácia front back)
- Off-canvas menu
- Off-page SEO
- Omnichannel marketing
- On-page SEO
- Onboarding tour
- One-page web
- One-tap login
- Open Graph protokol (pre Facebook)
- Open rate
- Open-source softvér
- Optimalizácia rýchlosti webu
- Optimizácia pre vyhľadávače (SEO)
- Order bump
- Order confirmation page
- Order status page
- Organic reach
- Organická návštevnosť
- Osobné údaje na webe (ochrana údajov)
- Overlay menu
P
- Package manager
- Page Authority
- Page builder
- Page builder block
- Page load analyzer
- Page load budget
- PageSpeed Insights
- Paginácia
- Parallax efekt
- Parallax scrolling
- Passwordless login
- Path analysis
- Payment gateway (platobná brána)
- Payment link
- Payment method icons
- Payment request API
- Payment status
- PCI DSS
- Performance Max Campaigns
- Permalink
- Permission Marketing
- Personalized email
- Personalized recommendation
- Phishing detection
- PHP
- Pillar content
- PIM (Product Information Management)
- Pixel (sociálna sieť, trackovanie)
- Pixel perfect
- Plugin (zásuvný modul)
- Plugin conflict
- Polyfill
- Polylang
- Pop-up okno
- Popup trigger
- Porovnanie produktov
- Portfólio dizajn
- PPC (pay-per-click)
- Preconnect
- Predictive analytics
- Preload
- Preprocessor
- Presale page
- Price anchor
- Price filter
- Pricing strategy
- Primary CTA
- Prístupnosť webu (accessibility)
- Privacy center
- Private CDN
- Process automation
- Process flow (tok používateľa)
- Product customization
- Product grid
- Product identifier
- Product page optimization
- Product recommendation
- Product variation
- Profil firmy vo výsledkoch vyhľadávania
- Progressive disclosure
- Progressive enhancement
- Progressive Web App (PWA)
- Promotion banner
- Prompt engineering
- Prompt injection
- Protected page
- Prototypovanie
- Proxy cache
- Proxy server
- PTR record
- Purchase intent
- Push notification opt-in
- PWA eshop
R
- Rage click
- Rate limiting
- Rate limiting rules
- Re-engagement
- React komponenty
- Readability score
- Real-time analytics
- Recenzie produktu/služby
- Redirect (presmerovanie)
- Redis cache
- Referral link
- Referrer
- Regex
- Regional pricing
- Registration form
- Related products
- Remarketing
- Remarketing list
- Renderovanie
- Replace image
- Replay session
- Reporting
- Repository
- Request throttling
- Responzívny dizajn
- REST API
- REST API Authentication
- Retention rate
- Retina obrázok
- Reverse proxy
- Review carousel
- Rich content
- Rich snippets
- Risk scoring
- ROAS
- Robots.txt
- ROI (Return on Investment)
- Role-based access
- Rollup
- Rolovacie menu (scroll nav)
- RSS feed
S
- SaaS web aplikácia
- Sales funnel
- SAN certifikát
- Scalable vector
- Scheduled backup
- Scheduled post
- Schema markup (štruktúrované dáta)
- Scoped CSS
- Screen reader support
- Scroll spy
- Scroll-to-top button
- Scrolling animation
- Scrolljacking
- Search intent
- Search operator
- Second payment attempt
- Segment pixel
- Segmentácia používateľov
- Semantic HTML
- Semantic Search
- SEO migration
- SEO optimalizácia
- SERP features
- Server-side rendering
- Serverless architecture
- Service Worker
- Session (relácia používateľa)
- Session replay
- Shadow DOM
- Shared hosting
- Shopify (ecommerce platforma)
- Shopper journey
- Shopping cart icon
- Shopping feed
- Shopping session
- Short Pixel
- Shortcode
- Single source of truth
- Single-page application
- Site maintenance
- Site migration
- Site-wide banner
- Sitelinks
- Sitemap (mapa webu)
- SKAG (Single Keyword Ad Group)
- Skeleton screen
- SKU
- Sledovanie konverzií
- Slider
- Slider pagination
- SMS notifications
- SMTP (pre hromadný email/web)
- SMTP relay
- Sociálne siete integrované na webe
- Soft bounce
- Source map
- Source of traffic
- SPA fallback
- Spam filter
- Spam protection
- Speed audit
- Split navigation
- Split testing (variácie vs kontrola)
- Spriting obrázkov (sprite sheet)
- SSL certifikát
- SSL handshake
- SSL wildcard
- SSR hydration
- Staging (testovacie prostredie)
- Staging database
- Standalone theme
- State management
- Step form
- Stickiness
- Sticky cart
- Sticky header
- Storage quota
- Storytelling dizajn
- Stránka 404/403
- Structured content
- Style guide
- Subdoména
- Subscription box
- Super admin
- Support chat
- SVG favicon
- SVG obrázky
- SVG sprite
- Sync inventory
- Syntax highlighting
- Synthetic monitoring
- System status
T
- Tab navigation
- Tag (značka v CMS/SEO)
- Tag cloud
- Tag Manager
- Tag page
- Targeting (cielenie reklamy/publiká)
- Taxonomy
- Teaser block
- Technical debt
- Template (šablóna)
- Template inheritance
- Testing framework
- Testovacie prostredie
- Thumbnails (náhľady)
- Time to Interactive (TTI)
- TinyPNG (kompresia obrázkov)
- Title tag
- TLD
- Token
- Token-based auth
- Tokenizácia dát
- Tooltip
- Top bar banner
- Touch events
- Touch target
- Toxic backlinks
- Tracking consent
- Trackovanie udalostí (event tracking)
- Traffic spike
- Transaction history
- Transactional email
- Transcoding server
- Translation tool
- Trust badge
- Two-factor authentication
- Typografia
- Typography scale
U
- UI dizajn
- Unit test
- Up-selling
- Update web stránky/WordPress pluginu
- Upload obrázkov
- Upsell popup
- Uptime monitoring
- URL rewriting
- URL slug
- Usability testing (test použiteľnosti)
- User attribute
- User engagement
- User experience (UX) dizajn
- User Flow
- User intent
- User Interface (UI)
- User Journey
- User onboarding
- User whitelist
- Utility-first CSS
- UTM parametre
- UX Persona
- Užívateľské oprávnenia
- Užívateľský účet (user account)
V
- Validácia formulárov (form validation)
- Validation message
- Variabilný produkt
- Variant testing
- Vector database
- Version control
- Verzia webu
- Video na webe (YouTube embed, lazy loading)
- View tracker
- Viewport
- Viewport height bug
- Viewport meta tag
- Viralita
- Virtual DOM
- Visual regression
- Vizuálna identita webu/dizajnu
- Voice Search Optimization
- VPS (Virtual Private Server)
- Vyhľadávač na webe (site search)
- Výkonnostný marketing (performance marketing)
- Vylučovacie parametre Google Ads (negative keywords)
- Výplň formulára (form autofill)
- Výsledky vyhľadávania (search results)
- Vytváranie obsahu (content creation)
W
- Warm-up cache
- Web hosting
- Web proxy
- Web scraper
- WebAssembly
- WebGL
- Webhook
- Webhook delivery
- Webová analytika
- Webová aplikácia
- WebP obrázok
- WebRTC
- WebSocket
- Whisper
- White label solution
- Widget (WordPress, Elementor, custom widget)
- Widget area
- Wireframe
- Wireframe testovanie
- Wishlist icon
- Wizard (multi-step form/process)
- Woo subscription
- WooCommerce (WordPress shop)
- Wordfence
- WordPress
- Workflow automation
- WP-CLI (príkazový riadok pre WP)
- WPML (viacjazyčnosť pre WordPress)
Y
Z
- Zabezpečený web (https)
- Záloha webu (backup/restore)
- Zásady atribúcie konverzií
- Zásady ochrany dát (GDPR Policy)
- Zbieranie recenzií cez web
- Zero search volume keywords
- Zero Trust security
- Zero-click search
- Zlepšovanie konverzie (conversion rate optimization)
- Značkovanie udalostí (event tagging)
- Zobrazenie produktu (product view v e-shope)
- Zobrazovanie relevatného obsahu (relevance content display)
- Zrýchlenie načítania webu (web performance optimization)